In the hyper-competitive world of social media, it’s very easy for your presence to become stale. You identify what works for you and stick to it. You see, your leads and conversions are piling up, and your revenue starts growing.

Whether they are retail brands, sports teams, libraries or even restaurants, most companies are investing more and more in developing their digital brand image and online presence – financial institutions are no exception.

Facebook has more than 2.6 billion monthly active users, making it the world’s largest social network.

Social media has grown a lot over time and it is continually evolving. For instance, take a look at how fast TikTok is growing. Statistics from eMarketer show that TikTok is growing faster than the majority of other social media platforms currently available online.

Plenty has been written about the ways social media has changed the game. Whether it be new marketing efforts or the transformation of customer service, interacting with customers through social media is now an integral part of any business.

Have you ever considered how your brand makes your customers feel? The emotions it invokes in them? Do you see your customers turning into confessed brand advocates?

In today’s digital age, social media has become more prevalent than ever before. It’s no longer used as a means of simply connecting with personal friends or family, but it’s now a way to access a world of information and people.

That sheer size and scope of Facebook should mean a lot for your marketing strategy. Over two billion users are already used to watching videos on the platform to interact with friends, consume entertainment content, and even get their news.

Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. As an agency juggling multiple clients across different industries, it can often be challenging to go above and beyond to meet their individual needs and expectations.

Think Instagram is a platform just for Gen Z teens? Perhaps you’re struggling to understand the value of organic and paid Instagram content when it comes to ROI? Then keep reading.

You’ve probably already invested in a social listening tool, if not before then as a result of the current pandemic we are in. Did you know that 51% of business leaders are getting consumer insights during the coronavirus pandemic from social listening platforms?

Instagram is so much more than a mere photo-sharing social site. With over a billion monthly active users, this platform is a powerful tool for growing your business.

It’s easy to feel discouraged when you’ve poured hours into creating the perfect Instagram post with a well-written caption, and then to see your competitors’ posts get more likes. The thing is, there’s no one right path to mastering the Instagram algorithm or increasing your likes.

The thing is, when it comes to audience targeting – the platform has a million different options: Saved Audiences, Custom Audiences, and Lookalike Audiences. For most Facebook marketers, Lookalike Audiences is a standard and safe choice to test on all ad accounts.

At this point, it feels almost redundant to point out the importance of having a social media presence if you run an eCommerce business. Setting up a Facebook or Instagram account is just one of those things you do in the beginning stages of launching your company’s online assets.

As the finance industry is going through a digital transformation, social media has become an important topic in finance companies. They know they should be on it, but it’s not always easy for a traditional industry to know how to adapt to emerging trends quickly.

Instagram is one of the top-performing social media platforms with over 1 billion users worldwide. When it comes to comparing engagements, Instagram beats all the other social media giants out there.

Entrepreneur Gary Vaynerchuk notably said, “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

Home Blog Social Media How to nail Instagram marketing in 2021? Instagram has become a massive platform with an audience of over 1.16 billion users, giving marketers a huge opportunity.

Don’t let all the hype about emerging new platforms like TikTok and Clubhouse blind you to the power of Instagram. It’s still a highly popular channel with a massive following, and it’s still one of the five most downloaded apps worldwide.

Home Blog Social Media YouTube Got an awesome YouTube video? Here’re 8 ways to promote it for more views Congratulations on an awesome YouTube video. But, the real work begins now. In this blog, I’ll explain the different ways you can repurpose your YouTube videos and drive more traffic to it.

Public relations is an oft-misunderstood profession with paradoxical interpretations of the role, isn’t it? Accounting might think you’re the person that submits overpriced press releases with fluffy language.

This is the amount of social media users out there (WeAreSocial, January 2021). In 2021, this represents about 53% of the world’s population. As a result, we see a LOT of fresh data published and shared each day online.

Let’s start this out with a quiz. Imagine you’re a French food brand that’s launching a new line of fully vegan desserts in supermarkets around Paris.

Home Blog Media Monitoring “Battle of the Brands”: WeTransfer vs. Dropbox For our latest installment of “Battle of the Brands”, we analyzed the social media strategies of two of the biggest players in the file sharing game: WeTransfer vs. Dropbox.