A typical advertising campaign may be a one-off experience with a particular publisher, website or network. When you advertise on search engines or through display ads, you focus more on the ad inventory than on the relationship between publisher and audience.

LinkedIn is not only a professional network to remain connected to your contacts but it also offers great possibilities for businesses to benefit their strategy – if used correctly. Its popularity is unbroken: LinkedIn could recently unveil that the network has 500 million active users worldwide.

For all business peeps and especially B2B marketers like myself, LinkedIn can be a highly effective social media channel. Frankly speaking, we all have a hard time finding the right people at the right time - which does not get easier with GDPR in place.

Creating a social media report is a long-lasting and difficult task, which involves a lot of different aspects and certainly a lot of testing. Therefore, it’s not easy to create the perfect social media report right from the start of your journey. But how do you set up a rock-solid report?

When comparing different Social Media Analytics tools, it’s easy to get lost in the jungle of possibilities. For newcomers, it is especially hard to know what features to expect of a social media analytics tool. A lot of questions need to be answered before buying such a software.

As a content manager, we all know that posting videos instead of images on social media can be more efficient as it helps the audience memorize the content shared by the brand.

At the beginning of your digital marketing journey, your main focus lies in the creation of content, pitching your well-crafted articles to other blogs or trying out new methods on the different social media networks.

You want your Instagram content to convert. No wonder: With more than 200 million Instagram users visiting at least one business profile daily, and with 73% of them saying that Instagram is the best way for brands to reach them, you can't miss such a vast audience. Right?