A recent report found that in 2020 - despite Covid-19 and the impact this had on businesses and ways of working around the world - global freelancing soared.  When I started freelancing in social media more than three years ago, I had no idea what I was doing.

Creating impactful content for social media channels has become a priority for many marketers. Yet it seems it’s still a bit of a challenge for the majority. How do you create it?

Being a freelance social media manager is hard work. You’ve got lots of clients to manage, different social media channels (and trends) to keep on top of and your own business to run. It can be stressful. But it doesn’t have to be. 

With an estimated 800 million active global users, TikTok is the hottest social media platform right now. It’s explosive growth and active young audience has caught the attention of brands. Many brands are looking for ways to take advantage of the platform to promote their products and services.

If I told you that your Instagram bio is the most important thing about your Instagram account, would you believe me? Forget the pictures and captions, the compelling Stories and informative IGTVs.

Working as a freelancer and need to build a social following? One of the hardest things about freelancing is generating leads. When you’re up against a raft of competition, you need to implement an engaging and consistent marketing strategy that helps you stand out against the rest.

How, oh how, do I create great Instagram content without spending HOURS on it? It’s a struggle many Instagrammers will understand. For some, writing comes easy and taking or selecting the right imagery is a struggle. For others, it’s the other way around.

When using Instagram to grow your business, it’s essential to build up an audience that is engaged and loyal to your brand. But how can you ensure these followers engage with your posts and, in turn, help you to grow as a business on Instagram? Three words: quality Instagram content.

TikTok has grown to become a social media phenomenon. The video-sharing app has over a billion users, from top brands to young adults.  But there’s more to TikTok than just the entertainment factor. It’s an incredibly valuable tool people use to discover new ideas and answer their questions.

Every day millions of users are using TikTok to discover new brands and products to buy. In fact, 58% of TikTok users say that they discover new products and brands on the platform.

I don't know a content marketer that hasn't ever experienced that sinking feeling of looking at a blank page and realizing they have no idea what to write about.

Welcome to esm², the blog by Iconosquare. Get ready to learn from the experiences of other professionals, so you don’t have to fall before you fly. The thing that makes the job of a content marketer a challenge is not only the content itself but coming up with content ideas that drive traffic.

Ebooks are one of the best ways you can establish your authority and expertise in any niche. Chances are, you may have already published several blog posts or articles you can repurpose and include in your ebook.

An online portfolio is no doubt one of the best ways to showcase your work as a graphic designer. Research shows that 81% of customers will conduct online research before making a purchase.

Although there are numerous articles and videos about generating real estate leads online, most realtors still use inefficient lead generation methods such as door knocking.

Looking for landing page examples to inspire your next lead generation campaigns? Landing pages that not only look good – but most importantly – drive conversions? If you said yes to either of these questions, then you’re in the right place.

Did you know that global retail ecommerce sales surpassed $4.9 trillion in 2021? And it’s expected that this figure will grow by approximately 50% by 2025.

The trend of social commerce has been around for some time and is going to grow in the coming years. That’s because the big social media platforms invest in commerce solutions to compete for advertisers and audiences. By 2028, the global social commerce market is expected to reach $3.369 billion.

Discounts have been part of the selling process since the times our ancestors traded sharp sticks for pretty seashells. Care for a bigger stick order? Perfect, have a free amber piece for the wife. And now we’re stuck with discounts for good.

Looking beyond the challenging past year, it’s time to focus on what’s ahead of us. With top real estate experts predicting a post-pandemic rebound, there’s never been a better time to analyze your business strategy and plan for the upcoming months.

Picture your ideal morning. You start the day with your warm beverage of choice.

Shopify is one of the largest ecommerce platforms in the world, currently powering more than 1.7 million businesses worldwide. Undoubtedly, Shopify is a great platform for anyone looking to build a successful ecommerce business.

If you are looking to improve customer service, generate more sales, and turn one-time buyers into loyal, repeat customers you’re in the right place. Marketing automation is becoming a must for ecommerce companies, big and small alike.

Are you struggling with maintaining a continuous flow of sales for your online store? Do you feel like you’ve tried everything that’s in your budget but none of the quick fixes seemed to bring in the results you hoped for? Have you already considered giving GetResponse a try but couldn’t help

Ecommerce offers great opportunities for merchants. But with the massive growth of online selling – and, of course, shopping – ecommerce sellers face unique challenges. Changing customer expectations and evolving marketing technologies all add to the obstacles in the way of ecommerce growth.