Instagram influencer marketing can seem pretty intimidating. To pull off a successful campaign, you’ll need to work with the right Instagram influencers. You may be asking yourself, How do I find influencers? How much is it going to cost? Will I actually make any sales doing this?

Jason Wong is a serial entrepreneur who loves to thoroughly research and challenge himself to launch quickly and efficiently.

Pinterest marketing gives you the opportunity to get your products in front of an audience browsing Pinterest for purchase ideas. In fact, 72% of pinners say that the Pins they see inspire them to shop, even when they aren’t actively looking for anything in particular.

Pretty Presets was created to address a pain point that many photographers experience: editing takes a long time. Pretty Presets solves that problem with pre-made alterations for Lightroom that cut photo editing time in half. 

Pinterest is a popular and valuable channel for almost any small business, though makers and marketers alike are often puzzled by Pinterest because it's so different from more conventional platforms.

More than 1.35 billion people around the world use Instagram. That’s a lot of potential eyeballs on your brand. Instagram ads let you reach more people, show up in your target audience’s feeds, and drive conversions, traffic, and click-throughs with eye-catching visual assets.

With more than one billion monthly active users, Instagram has opened up huge opportunities for brands to find new customers and get their products seen.

Instagram is more than a place to connect with friends, share vacation photos, or upload a silly video of your dog. Since its inception, the social media platform has grown into a powerhouse marketing channel, used by brands everywhere to connect with potential customers.

Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert.

Personalization is a powerful tool. When it comes to building effective marketing campaigns, providing your customers with timely, relevant information is a key step in capturing their interest and bringing them back to your online store.

All its features make it a very powerful advertising platform, but they also add complexity. One of the things I used to get particularly frustrated by is pixels. Pixels are common across most advertising platforms.

When Gamal Codner left corporate America he began to grow out his beard. What started as a symbolic lifestyle change to signify the start of his entrepreneurial journey sparked a new online business idea.

What is it about motivational quotes that make them so endearing? Every driven person eventually figures out that there's a whole lot of feel-good time wasters out there that suck us because they feel like work, and browsing endless lists of motivational phrases are no exception.

Your product page is where the majority of your customers finally make the decision to either buy your product or leave your store. Unfortunately, it's an often-neglected part of the sales funnel.

Influencer marketing expands your brand’s reach and speaks to a generation tired of overproduced and inauthentic advertising. Consumers trust influencers’ recommendations (61%) compared to a brand’s social media account’s recommendations (38%).

Few things are sadder than tuning into your analytics, excited to check out your sales numbers... and seeing data on thousands of abandoning customers. How did it come to this? I mean, there you are, spending countless hours of work designing, optimizing, and A/B testing your online store.

Facebook is a popular advertising platform for two big reasons. First, it’s the biggest social media platform in the world, boasting nearly 2.5 billion active users.

Consumers today are inundated with ads. In 2007, marketing researchers estimated that Americans were exposed to about 5,000 ads per day. Our eyes and ears are so oversaturated with ads that we’ve come to generally dislike them.

Your ecommerce website comes with a content management system (CMS) used to create web pages and blog posts. Your ecommerce website includes content management system features. This makes it easy to create new web pages.

However you may feel about Black Friday and the chaos it creates, there’s no denying the power of combining urgency and our human proclivity for saving a buck. In a single minute on Black Friday 2016, Shopify processed $555,716 in sales.

The best time to post on Instagram is early in the morning on a Saturday or Sunday.

Figuring out how often to post on Instagram is the pillar of any strategy for the platform. It’s also a balancing act. You don’t want to post so little that no one sees your content, but you also don’t want to post so much that Instagram thinks you’re a spam account.

A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Talking about business use cases for Snapchat is bound to raise a few eyebrows—either in skepticism or eager interest.