Many of us have fallen into the trap of complaining about long hours at the office, but the truth is that “working hard” does not always equate to working intelligently.

Can a font influence decision-making, emotional reactions and predetermined actions? It most certainly can.

What makes a logo great? That's a question every business owner asks themselves when embarking on a branding strategy. The answer to that question isn’t exactly simple, but it’s also not unattainable.

As a marketing professional, you must be well-acquainted with the term marketing collateral. It's the type of digital or printed material that businesses use throughout their sales cycle to achieve marketing objectives. 

Marketing funnels serve businesses of all sizes holistically. They visualize the path customers take before purchasing your product or taking the desired action. Developing your marketing strategy with the funnel in mind can put your business in the driving seat for success.

Some of the best animation software in the market are Visme, Crello, Adobe Spark, PosterMyWall, PixTeller, Animatron Studio, Biteable and Animaker. In this guide, we’re going to explore these options and more to help you find the best animation software for your business.

Static presentations are all well and good, but why not create animated presentations with vibrant and eye-catching designs? Using an animated presentation software will help make your presentations shine and stand out from the crowd.

According to Content Marketing Institute’s 2021 B2B Content Marketing Report, 60% of the most successful marketers have a documented content marketing strategy. If you want to improve the success of your content marketing (or overall marketing in general), you need a plan.

Have you ever read reviews online before making a purchase? Maybe you’ve followed a brand on social media because you appreciated the jokes and memes they posted. Or perhaps you couldn’t resist the newest product created by your favorite online retailer.

Your brand is the identity of that magical thing you have to offer the world. Your great idea turned into a business, your startup or home-based hustle. Regardless of how your brand came to be, you’ll need social media branding to make it grow. There’s no way around it.

Your video marketing strategy needs the best tools to create branded animated explainers. Some of the best explainer video software include Visme, Animaker, Powtoon, RawShorts, Vyond, Biteable, VideoScribe, Wideo, Adobe Spark, GoAnimate, Moovly, MySimpleShow and Renderforest. 

Looking for the best lesson plan templates for all kinds of subjects and grade levels? In this post, we’ve gathered 28 beautiful lesson plan templates that are professional, easy to customize and print-friendly.

Branding your company can be a complicated and time-consuming process, but we're here to help with our list of branding tips. We don't just buy products from a company, we buy them because they give a unique experience that no other brand can match. 

Knowing how to make a great portfolio can help you show off your skills, work and experience, and stand out from among a large pool of candidates. According to Glassdoor, a corporate job opening gets 250 resumes on average, out of which 4-6 get interviewed and only one candidate receives an offer.

Instagram infographics are one of the most popular types of posts on the platform today — and if you haven’t gotten on top of this trend yet, it’s past time to start designing your own infographics to engage your followers.

According to a recent survey, 63% of global respondents believe that press releases are the preferred medium of sharing news, with 44% of journalists saying it's their most trusted source of brand-related information.

Marketing is absolutely essential for your brand. But if you feel unsure of where to start, you aren’t alone. There’s a massive amount of work and thought that goes into a marketing strategy.

When you think of a logo, what comes to mind? Is it a visual element next to or above a brand name? This is called a combination mark logo and is the epitome of how a logo is defined visually. It’s also the most common type of logo you’ll ever see.

People absorb information through text and visuals, creating a mental memory of what they’ve seen, and felt. Your brand’s social media aesthetic is integral to how your target market perceives your brand.

Coming up with creative marketing ideas for your small business isn’t always easy, especially with all the other things you have to take care of daily. That’s why we’ve put together this list of ideas to help you create the next best marketing campaign for your brand.

Making a brand kit can help you create consistent designs every single time. With Visme, you can easily build your own brand kit in minutes with your brand colors, fonts, logo and templates. In this post, we’ll show you how to set up a branding kit in Visme.

More than 4 billion videos are viewed on Facebook every day. This shows us that video content is one of the more high-performing content types on Facebook; you just need to learn how to stand out amongst the noise.

Presentations are used by businesses to educate, inform, motivate, train, and for a variety of other purposes. Companies that provide consulting services are no different from any other type of business, and as such, they may benefit from developing a consulting presentation.

Have you ever had to create a research presentation? If yes, you know how difficult it is to prepare an effective presentation that perfectly explains your research. Since it's a visual representation of your papers, a large chunk of its preparation goes into designing.

A solid marketing plan can take your business to new heights. But creating the perfect plan can be difficult, especially if you have never done this before. There are so many sample marketing plans out there that it’s easy to get confused about the things you should definitely include.