A report from Bloomberg suggests Google getting ready to take another run at retail giant Amazon with a renewed determination to conquer ecommerce. Ecommerce is a “division [Google] has tried and failed to figure out many times before,” the report reads.

Executives have always desired a “single source of truth” to measure marketing effectiveness and avoid wasted ad spending. Which marketing activities contribute to the bottom line – and which ones do not?

Running an ecommerce business? How many apps have you added to your site to improve customer experience?

Google Search Console lets you look at your website through Google’s eyes. You get information about the performance of your website and details about page experience, security issues, crawling, or indexation.

It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s nearly inescapable. And, the modern world couldn’t function without it.

Marketing tactics are generally broken down into digital and traditional marketing. For most SMBs, it’s not a matter of which one to choose, but which ones.

A new report from Semrush reveals searches related to small businesses, particularly ‘opening’ a small business, are on the rise. The report details the business categories and specific search queries gaining traction and offers insight into what areas of marketing businesses are investing in.

What SEO words are outdated and losing credibility? Check out this list of words top SEO professionals want us to reconsider. These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when it comes to SEO terminology, phrases, and words.

E-commerce sites can get stuck in a rut — a sales-killing, conversion-squashing, revenue-ruining rut. The problem starts simply and innocently. You create a nice Shopify or Bigcommerce site. You add your products, track your data, and start selling stuff.

In SEO, there’s always a lot of discussion around Google’s algorithms and how they impact the work we do. SEO professionals have a tendency to forget about the other algorithm we face with our sites – the human algorithm.

Considering that Amazon’s organic ranking so heavily favors listings that have the highest conversion, understanding the conversion rate of your listing on Amazon is vital. Amazon provides a few ways for you to monitor the conversion rate of your listings.

To run a successful Shopify store, a thorough understanding of SEO is essential. Shopify SEO, however, is a different ball game from other forms of SEO, such as a WordPress blog or news site.

Ecommerce is one of the fastest-growing sectors and is often perceived to be dominated by the likes of Amazon and Walmart. However, with appropriate marketing strategies, small ecommerce websites can also get their fair share of customers.

Sometimes search engine optimizers get so caught up in the job’s minutiae that they forget any website’s main purpose. It’s not to game an algorithm to rank higher on a search results page – it’s to provide information to real, live humans.

Sometimes SEO and other marketing integration can be overlooked when you’re doing migrations or other developmental projects, especially on the ecommerce side. Holistically, you can’t do one without the other.

JavaScript (JS) is extremely popular in the ecommerce world because it helps create a seamless and user-friendly experience for shoppers. Take, for instance, loading items on category pages, or dynamically updating products on the site using JS.

Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want a piece of this pie, making it critical that your search strategy delivers.

Search results have come a long way. A standard organic search result before Google introduced SERP features displayed the title tag, meta description, and URL. Fortunately, you don’t need to limit your ecommerce store’s organic search performance to this.

Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the highest ROI channel.

You’ve created content for real shoppers to discover your store, but do you know if your hard work has been paying off? Is your expensive, time-consuming long content and link building creating conversions and generating sales?

Amazon offers several different types of deals and discounts. Utilizing these deals and discounts can impact your click-through rate, conversion, and even the overall success of your product launch.

Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business.

Getting your business up and running as a new Amazon seller can be daunting. You must invest in top-notch Amazon marketing tools to get the most out of your online store.

Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers).

This post was sponsored by SafeOpt. The opinions expressed in this article are the sponsor’s own. Are you noticing that the majority of your online shoppers reach the cart stage but drop off before checkout?