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After shutting down more than 800 restaurants in response to Russia’s invasion of Ukraine, McDonald’s Corp (NYSE:MCD) has decided to leave the country by selling all its restaurants. The fast-food monster, however, is committed to making sure employees can work for the potential buyer.
#mcdonald’s to offer job o
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The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. At the end of 2021, programmatic ads expenditure reached over $150 billion, constituting about 71% of the entire digital ad spending.
#what programmatic adverti
Investment decisions have always evolved (over the years) due to advancing technologies. However, non-fungible Tokens (NFTs) are one-of-a-kind blockchain-linked digital assets that have revolutionized investment decisions since early 2021, leaving Gary Vaynerchuck to compare them with beanie babies.
#the beginner’s guide to w
Optimizing your Google ads involves lots of things: ad copy, targeting, scheduling, and more. But what a lot of beginner advertisers don’t realize is that their ability to do all of that—and to do it efficiently—is impacted by how their account is structured in the first place.
#the 2022 guide to google
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The repeatable strategy one agency used to go from not even showing up in the conversation to 45.6% of their most-important keywords—in just three months. And the new “Surround Sound” tool that makes it possible.
#omniscient digital increa
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An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading →
#influencer marketing expe
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