It's big brands, but just a couple of trendy ones. Not really anything you can do to mimic it. -- It's Now This, Thrillist, Seeker, The Dodo, and formely Sourcefed. Only heard of first two. Then they have brandshop, their consulting firm. The Dodo is made by the CEO of Thrillist and now CEO of combined firm. -- Euro media giant Axel Springer which controls Business Insider is the second largest shareholder. Discovery with their $100M investment during merger in 2016 is the largest #web_empires #mini_empires #pub