"I know that some businesses have placed documents on the Web that have gotten them in trouble with the Securities and Exchange Commission, because they contain information that shouldn’t have been made public, even though the people placing them on the Web didn’t intend them to be public. Those were pretty important. At the risk of confronting the citation analysis approach that Google bases PageRank upon, I’m not sure that a lack of links to a page is a measure of how important or unimportant that page might be. While links are one possible measure of a perceived importance, they aren’t a measure of actual importance." #research #Google #bullshit #common_fallacy #fallacy #pub